Griffith Observatory, a public observatory located on Mount Hollywood, is considered an icon for Los Angeles and educates its visitors on the various aspects of science and astronomy. Based on the observatory’s greatest artistic treasure, the Hugo Ballin murals, the logo celebrates astronomy and the advancements of science while conveying an innovative and sophisticated brand voice. The new identity system aims to serve Griffith Observatory’s mission to offer a unique and educational experience for people of all ages and inspire to observe, ponder, and understand the sky.
